Here's another shot with the new tooptoop logo showing the creation proccess, you can see the paper sketch here: https://dribbble.com/shots/1641098-Logo-Process2/attachments/256814
Looking at this procces you'll be tempted to think that I thought it out from the start on paper and done it in 15 mins where the reality is that this version is the result of an long process of iterations and experimentations with various styles, including a few different typefaces